Starter
Pick this if you run one business, or up to 3 client accounts.
$97 a month
after your first 30 days free
Start free trial- Up to 3 client accounts
- Every core tool, unlimited users
- CRM, email, funnels, booking and texting
Exclusive30-day extended free trial, not the usual 14
GoHighLevel replaces nine tools for $97 a month.
GoHighLevel (GHL, also called HighLevel) is an all in one platform that puts your CRM, funnels, email, texting, booking, reviews and automations in one login. We’ve run real businesses on it for four years. Here’s what it does, what it really costs and whether it’s right for you.
Standard trial: 14 daysWith our link: 30 days
Card needed at sign up. Nothing is charged for 30 days, and you pay nothing if you cancel before then.
462workflows in our live account
8.7/10our verdict, after four yearsAs featured inForbesBusiness InsiderVoyage MagazineUSANewsHighLevel
Our verdict
8.7/10
Is GoHighLevel worth it?
Yes, if you pay for five or more of the tools it replaces. GoHighLevel is excellent software. The CRM, funnels, email, texting, calendars and automations live in one place and work together without Zapier. For an agency, $297 a month covers unlimited client accounts, so the cost per client falls with every client you add.
Best for
Agencies running client accounts, and businesses using five or more of the built in tools.
Not for
Online shops that need a full ecommerce platform, and anyone who only needs one or two tools.
Watch the founder’s honest take, 14 minutes
What is GoHighLevel?
GoHighLevel (GHL) is an all in one sales and marketing platform for agencies and small businesses. It combines a CRM, a funnel and website builder, email and texting, calendars, reviews, AI agents and workflow automation, and lets agencies run a separate account for every client.
Every lead, message and deal in one place.
The GoHighLevel CRM keeps contacts, pipelines, tags and smart lists together, and every text, email, call and form fill shows up on the contact record. You never have to check three apps to see where a lead is.
- Unlimited contacts and users on every plan
- Drag and drop sales pipelines
- Smart lists and tags for quick follow up
Replaces Pipedrive ($117 a month).
GoHighLevel CRM features ›
Build pages without another subscription.
Drag and drop funnels, websites, forms, surveys, order forms and membership areas, all hosted for you. Pages connect straight to the CRM and your automations, so a form fill can text the lead within seconds.
- Unlimited funnels and pages
- Forms, surveys and order forms built in
- Templates and one click snapshots
Replaces ClickFunnels ($164 a month) and Jotform ($39 a month).
How to build a GHL funnel ›
Email campaigns and two way texting from one inbox.
Send email campaigns and texts from GoHighLevel, and every reply, from email, SMS, WhatsApp, Facebook or Instagram, lands in one conversations inbox. Sending is billed on usage, the same way separate tools charge for it.
- Email builder with templates
- Two way SMS and WhatsApp
- One inbox for every channel
Replaces ActiveCampaign ($79 a month) and SimpleTexting ($39 a month).
GoHighLevel email marketing ›
Booking that fills itself in.
Booking calendars with confirmations and reminders by text and email, round robin for teams, and automatic follow up when someone does not show. Bookings drop straight into the CRM.
- Personal, team and round robin calendars
- Text and email reminders
- No show follow up on autopilot
Replaces Calendly ($48 a month).
GoHighLevel calendar guide ›
Workflows that do the follow up for you.
Start a workflow when a form is filled, a call is missed, a booking is made or a tag is added, then text, email, assign, wait and branch. Missed call text back takes a few minutes to set up and runs forever.
- Visual workflow builder
- Hundreds of triggers and actions
- Recipes you can copy and adapt
Replaces Zapier ($49 a month).
GoHighLevel workflow recipes ›
AI that answers calls and books appointments.
Voice AI picks up the phone and Conversation AI replies to texts and chats, and both can book straight into your calendar. HighLevel says AI assistants are free on every plan. The AI Employee add-on is $50 or $97 a month per client account.
- Voice AI receptionist
- Conversation AI for SMS and chat
- Books into your calendar
Replaces ManyChat ($29 a month).
GoHighLevel AI Employee guide ›
More five star reviews, without asking by hand.
Review requests go out automatically by text and email after a visit or a sale, with follow ups if nobody responds. Your Google reviews sit in one dashboard, and AI can draft the replies.
- Automatic review requests
- Follow ups until they reply
- AI review replies
Replaces NiceJob ($75 a month).
Automate Google reviews in GHL ›
Also inside: memberships and courses, a social media planner, invoices and payments, a mobile app and white label branding. See every feature ›
What GoHighLevel replaces, and what you keep.
These are the nine tools a 3 person agency typically pays for, at each vendor’s own prices.
Separate tools, per month
- Pipedrive CRM and pipeline$117
- ActiveCampaign Email marketing$79
- ClickFunnels Funnels and landing pages$164
- Calendly Booking and calendars$48
- Jotform Forms and surveys$39
- SimpleTexting Two way texting$39
- NiceJob Review requests$75
- ManyChat Chat automation$29
- Zapier Connecting it all together$49
Starter at $97 covers up to 3 client accounts; with 4 or more you need Unlimited. Texts, calls, email and AI are billed on usage on every plan, just as they are with separate tools.
Your monthly bill
9 separate tools9 bills, 9 loginsNow replaced: $639
GoHighLevel StarterAll nine jobs, up to 3 client accounts$97
GoHighLevel UnlimitedAll nine jobs, unlimited client accounts$297
You keep up to
$542a month
That is $6,504 a year back in the business on Starter, or $342 a month on Unlimited.
Start your 30 day free trialPrices from each vendor’s own pricing page. See all 53 tools and when each was checked ›
Which GoHighLevel plan should you pick?
Pick by what you sell, not by how big you are. Every plan includes unlimited users.
Prices from gohighlevel.com/pricing, last checked October 2026.
Most agencies pick this
Unlimited
Pick this once you have 4 or more clients. One flat price, however many you add.
$297 a month
after your first 30 days free
Start free trial- Unlimited client accounts
- Your own branding (white label)
- Everything in Starter
Founder
Pick this if you want to sell GoHighLevel to clients as your own software.
$497 a month
after your first 30 days free
Start free trial- SaaS Mode and rebilling with markup
- Partner Network, AdFuel and Founders Club
- Everything in Unlimited
Who is GoHighLevel for?
It is brilliant for some businesses and overkill for others. Here is the short version.
Agencies
One login for every client.
Funnels, calendars, CRM, forms, email, texting, automations and review requests for each client, under your own brand.
Best plan: Unlimited, $297
Coaches and consultants
Leads in, calls booked, follow up done.
Capture the lead, book the call and chase the no shows automatically, instead of stitching five tools together.
Best plan: Starter, $97
Selling software
Turn it into a monthly product.
Resell GoHighLevel to your clients as your own software and rebill their usage, so every account adds recurring revenue.
Best plan: Founder, $497
Don’t buy GoHighLevel if you only need one or two tools.
If all you need is email, or a booking calendar, a cheaper single tool will do the job. GoHighLevel starts to make sense when you are paying for five or more of the things it replaces. Is GoHighLevel worth it? ›
Meet the founder
Who is behind The Stack Insiders
The Stack Insiders was founded by Ashley Kemp, a serial entrepreneur from South Wales, now based in Dubai, who has been featured in Forbes and Business Insider. He has built membership sites and SaaS products, and moved his own businesses from ClickFunnels to GoHighLevel four years ago. Every review and guide on the site comes from using the software on real businesses, not from reading the sales page.
Hi, I’m Ashley. I’m a serial entrepreneur and I’m a bit addicted to AI. I sign up for every new tool so you don’t have to, and I tell you which ones are worth paying for and which ones are slop.
I still run my own businesses on GoHighLevel every day, so I know where it shines and where it falls short. If it isn’t right for your business, I’ll tell you. I’d rather you pick the right tool than the one that pays me.
Ashley KempFeatured in Forbes and Business Insider.How I test every tool ›What I’d tell you over a coffee
Just starting out?
Starter at $97 a month is plenty. Don’t pay for Unlimited until you’ve got clients to put on it. Where beginners should start ›
Running an agency?
Starter covers up to 3 client accounts. From your fourth client, Unlimited at $297 is the one to be on. Best CRM for agencies ›
Want to resell it?
The Founder plan at $497 lets you sell GHL as your own software and mark up your clients’ usage. How SaaS Mode works ›
Start here.
The guides most people read before they sign up.
ReviewGoHighLevel review: 8.7 out of 10What it does well, where it falls short, and who should buy it.Read ›PricingGoHighLevel pricing, every fee listedThe three plans, annual prices, add-ons and the usage charges on top.Read ›Free trialThe GoHighLevel 30-day free trialHow to get 30 days instead of 14, and what to build first.Read ›ExplainerWhat is GoHighLevel, in plain EnglishWho it is for, what is inside, and how agencies use it.Read ›VerdictIs GoHighLevel worth it?Our honest take after four years of running businesses on it.Read ›NewThe GoHighLevel Founder planWhat the $497 plan now includes, and Founder vs Unlimited.Read ›
GoHighLevel vs the alternatives.
Priced side by side, so you can see which one fits.
GoHighLevel vs ClickFunnelsFunnels, pricing and which one suits you.Read the comparison ›GoHighLevel vs HubSpotCRM features and the real cost for an agency.Read the comparison ›GoHighLevel vs ActiveCampaignEmail and automation, side by side.Read the comparison ›GoHighLevel vs KartraAll in one for coaches and course creators.Read the comparison ›GoHighLevel vs SalesforceCRM depth against all in one value.Read the comparison ›GoHighLevel vs Systeme.ioThe budget option for solo founders.Read the comparison ›
Latest GoHighLevel guides.
New features, tests and walkthroughs, newest first.
ComparisonBest Client Portal Software: 7 Options for Agencies
Seven client portal options for agencies and service businesses, from branded workspaces to an all-in-one platform with a white label portal.
1 Nov · 14 min readRead
ComparisonBest CRM for Small Business: 10 Top Picks
Ten small-business CRMs compared on user limits, automation caps and real cost, plus when an all-in-one GoHighLevel account is the better buy.
1 Nov · 12 min readRead
GuideCRM for Consultants: A Practical Buying Guide
How to choose a CRM for consultants: map your sales workflow, set requirements, compare platforms, cost it fully and test one before you commit.
1 Nov · 14 min readRead
ComparisonCRM for Service Businesses: 6 Options Compared
Six CRMs compared for service businesses: lead follow-up, booking and delivery, with honest notes on who each one suits.
1 Nov · 12 min readRead
ComparisonCRM With Email Marketing: 6 Platforms Compared
Six CRM platforms with email marketing built in, compared on fit and cost for agencies and service firms, with GoHighLevel first.
1 Nov · 12 min readRead
TutorialHow to Create a Sales Funnel in GoHighLevel
How to create a sales funnel in GoHighLevel: choose the offer, map the stages, build the pages, connect booking and follow-up, then test it.
1 Nov · 15 min readRead
Free tools to check the numbers.
No sign up. An answer in under a minute.
Plan FinderSix quick questions, one plan recommendation.Open ›Stack CalculatorTick the tools you pay for and see what you keep.Open ›ROI CalculatorWhat GoHighLevel could return for your business.Open ›
The AI guideGoHighLevel AI: the complete guideVoice AI, Conversation AI, Agent Studio and Reviews AI. What each one does and what it costs, from hands on use.Read the guide GoHighLevel for your industry.
The guide written for your kind of business.
Dental practicesAutomate patient follow ups and fill your appointment book.Real estate agentsNurture buyer and seller leads through long sales cycles.Marketing agenciesWhite label GHL and deliver client results at scale.Personal trainersAutomate lead nurture and fill your coaching calendar.Law firmsTurn website visitors into booked consultations.Mortgage brokersAutomate pre approval follow ups and referral outreach.
GoHighLevel questions, answered.
What is GoHighLevel?
GoHighLevel, also called Go HighLevel, HighLevel or GHL, is an all in one sales and marketing platform for agencies and small businesses. It puts a CRM, email and text marketing, funnels and websites, booking, forms, reviews, AI agents and workflows in one login. Agencies run a separate account for each client.
Is GoHighLevel the same as HighLevel and GHL?
Yes. HighLevel is the company and the product name, GoHighLevel comes from its web address, gohighlevel.com, and GHL is the short form people search for. All three mean the same platform.
Is GoHighLevel legit?
Yes. HighLevel is a software company headquartered in Dallas, Texas, and more than 2.2 million businesses run on GoHighLevel. We have run our own businesses on it for four years.
How much does GoHighLevel cost?
Three plans: Starter at $97 a month for up to 3 client accounts, Unlimited at $297 for unlimited client accounts, and Founder at $497 if you want to resell it. Paying yearly costs $970, $2,970 or $4,970. Every plan includes unlimited users. Texts, calls, email and AI are billed on usage.
Is there a GoHighLevel free trial?
Yes. The standard trial is 14 days. Through our partner link it is 30 days, which is long enough to move one real client across. A card is required, and nothing is charged if you cancel before day 30.
What are the hidden costs?
Usage. Texts, calls, email and AI are billed on top of the plan, the same way separate tools charge for them, and the AI Employee add-on is $50 or $97 a month per client account. Our pricing page lists every rate.
Is GoHighLevel hard to learn?
It does a lot, so it is if you try to move everything at once. Start with one funnel, one calendar and one follow up, then add the rest once those are running. Most people have the basics working in their first week.
Is GoHighLevel worth it for a small agency?
For most, yes. A 3 person agency saves about $4,104 a year even after keeping its reporting, project management and design tools. It is worth it once you use five or more of the jobs it replaces.
Who should not use GoHighLevel?
Anyone who only needs one or two of its tools, such as email on its own, and online shops that need a full ecommerce platform. You would pay for features you never open.
Get the weekly GHL playbook.
One email every Thursday with what is working for GoHighLevel agencies right now.
Try GoHighLevel on one real client before you pay anything.
Build one funnel, connect one calendar and add one follow up for a client you already have. If it saves you money, keep it. If it is overkill, cancel before day 30 and walk away.
Start your 30-day free trialJoin 2.2 million businesses already running on GoHighLevel. Card required, cancel before day 30 and pay nothing.
The Stack Insiders is an independent resource. We earn a commission when you sign up through our link, at no cost to you. It is also how we get you 30 days instead of 14.